The Asset Sale In an asset sale, you are selling the different assets that the business owns. Assets may be: tangible, such as land, buildings, equipment, cash, investments, and inventory, intangible, such as the goodwill your business has built up during the years of its operation, customer lists, patents, copyrights, and trademarks. If your business is not incorporated (e.g., a sole proprietorship or partnership), an asset sale is the only selling option since there are no share certificates of ownership to transfer in a sale. To come up with a selling price for the business, the different assets of the business are individually appraised. How do you know, for instance, that your business’s goodwill is worth $20,000? And even if you think so, […]
