May 22, 2019

Maintaining Brand Consistency After Buying a Business

If you’ve just purchased a business, you’re probably eager to get started putting your own unique stamp on it. But before you do, make sure you consider your messaging and the importance of maintaining consistency in the brand you’ve acquired. Whether you’re sticking to an existing business model or developing your own, brand consistency should be a priority. Brand consistency increases the value of any business and those that stand the test of time share one commonality — consistency in design and messaging. While the consistency of repetition may seem boring as a new business owner, it will actually ensure you’re getting the most traction for your marketing and sales efforts, and reinforce your spot in the marketplace. Incongruent or […]