Business Selling Process

July 7, 2016

Importance of Qualifying Prospects

Qualifying is all about gathering insights necessary to make a good judgment. Should you sell to a given prospect? What is the best course of action to close a deal? Is this prospect a good fit for your offer? Is it a viable sales opportunity? Only after you’ve qualified someone can you really know whether it’s worth to invest your time and effort into trying to sell to this prospect. However, many inexperienced Melbourne business brokers jump to the pitch too quickly, without having first gained a proper understanding of their prospect. What Happens When You Don’t Qualify Leads? You’re essentially throwing darts in the dark, operating like a mindless sales monkey, and it will hurt your performance on several […]